Crafting the vision of reusable packaging in Europe

Objectives

01.

To speak with one voice and influence legislative, infrastructure and financial developments so as to achieve our shared vision

02.

To raise awareness on what constitute efficient, convenient and sustainable reuse systems

03.

To provide a space for actors in the reuse packaging world to meet, exchange and build synergies
#REUSEREVOLUTION
#REUSEREVOLUTION
#REUSEREVOLUTION
#REUSEREVOLUTION

What we do

01.

Influence policy making, in order to...

Get support for building the reuse infrastructure at European level

Push for economic incentives that make reuse activities cost-competitive with disposable packaging

Obtain (sustainability) standards for systems and packaging to allow for economies of scale

Provide legal certainty to long term investments in the sector

Promote consumer awareness and acceptance of reusables solutions

02.

Provide space for...

Actors in the packaging reuse world to meet and exchange

Knowledge & capacity building

Experience sharing, contacts & networking

03.

Co-create and develop standards for...

Data infrastructure set-ups

Databases of products or manufacturers accepted for reuse

A joint approach on deposit prices for key packaging types

Term definitions

Latest news

Leaked text of the new Packaging and Packaging Waste Regulation

Leaked text of the new Packaging and Packaging Waste Regulation

The Packaging and Packaging Waste Regulation (PPWR) will be released by November 30th. Get full text of leak by clicking on "read" and register.

Proposal for revision of EU legislation on Packaging and Packaging Waste

Proposal for revision of EU legislation on Packaging and Packaging Waste

The Commission is proposing new EU-wide rules on packaging, to tackle this constantly growing source of waste and of consumer frustration. Each European generates almost 180 kg of packaging waste on average per year.

New European Reuse Alliance founded to establish reusable packaging as the new norm in the EU

New European Reuse Alliance founded to establish reusable packaging as the new norm in the EU

"Smart packaging is reusable" is the vision of the newly founded New European Reusable Alliance (New ERA), a not-for-profit coalition of European pioneers in the field of reusable packaging. Online pre-registration possible, click "read".

Contact us

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.